Advertising & Social Media Guidelines

Our Approach

The EMDR Association of Australia (EMDRAA) is committed to supporting ethical, professional, and transparent communication. These guidelines help ensure that all advertising and social media activity connected to EMDRAA reflects our values, promotes accurate information, and protects the reputation of EMDR therapy.

Advertising with EMDRAA

We offer opportunities for advertising through our website, newsletters, and events. To be accepted, advertising must:
  • Be relevant to EMDR therapy or professional mental health practice
  • Be accurate, respectful, and not misleading
  • Comply with Australian consumer law and professional codes of conduct

Please note: All advertising is subject to approval by EMDRAA before publication.

For enquiries, email us at [email protected].

Social Media Conduct

Members and partners are welcome to engage with EMDRAA™ through our official social media channels. To maintain professionalism and protect our community: 

Share information that is factual and evidence-based

Recommend a Framework

Promote Inclusive Actions

Develop Sustainable Practices

What’s Not Allowed

False or exaggerated claims about therapy outcomes

Endorsements of unverified or non-evidence-based treatments

Offensive, defamatory, or discriminatory content

Staying Compliant

If advertising or social media content does not meet these guidelines, EMDRAA may remove the content, decline advertising requests, or take further action under membership terms if required.

Learn More

For those who want more detailed information, you can read our full policies here:
Advertising Policy (November 2025)

Frequently Asked Questions

Learn more about EMDR therapy and how to find the right therapist for you.

No. EMDRAA’s social media channels are used to share professional updates, research, and association news. Members are encouraged to promote their practice through their own platforms.

Yes, if it is relevant to EMDR therapy or professional mental health practice and meets our advertising guidelines. All requests are reviewed before approval.

We may decline or remove advertising and, if necessary, take further action under membership terms.

The EMDR Association of Australia (EMDRAA) is committed to fostering inclusive, safe, and supportive spaces for all individuals. We respect and welcome people of all identities regardless of their chosen gender, cultural identity, abilities, neurodivergence, religion and lived experience; we value the voices of First Nations peoples, whose cultural heritage is vital to shaping inclusive and culturally safe practices.
© 2026
 EMDRAA